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Residency - Graphic and Visual Identity of the Ecomuseum

A residency project focused on the collective reinterpretation and representation of the local area through the life stories, dreams, and visions of its residents.

28/06/202530/06/2024

The residence

TRANSLUOGHI | Ecomuseo del Bussento Contemporaneo — a project of the Municipality of Morigerati funded by the Operational Program for Action and Cohesion, complementary to the National Operational Program (NOP) “Culture and Development” (ERDF) 2014 – 2020 and by the Ministry of Culture — launches its rich cultural program, in collaboration with La Scuola Open Source in Bari, with the first two artist residencies in the area, aimed at defining the graphic and visual identity of this large, emerging tourist district.

Graphic artists, artists, designers, and illustrators have been invited to Morigerati, from May 30 to June 2, 2024, to take part in a four-day residency that — drawing on the interplay of different disciplines and methodologies, under the guidance of external experts with a deep understanding of the subject — worked in collaboration with the local community to define a coordinated graphic identity capable of representing the complex and multi-layered reality of the Ecomuseum.

The residency program consisted of periods of exploration and field research, phases of individual and collective reworking, and the presentation of the completed work to the community, generating a dynamic system of signs and symbols through the basic and versatile unit of the pixel, which symbolically represents the elements of the living local landscape—both environmental and cultural.

Program

Thursday, May 30	1:00–3:00 PM Arrival of participants and check-in 3:30–8:00 PM Introduction to the Ecomuseum. Presentation of the projects and residencies, as well as the experts and participants. Exploration of the local area and its environmental and cultural heritage—along the Ecomuseum’s trails. Individual and collective reworking phases.
Friday, May 31	9:00 AM–1:00 PM Presentation of case studies on the graphic and visual identity of Ecomuseums. Criteria, guidelines, and approaches to visual identity design. 3:30 PM–8:00 PM Brainstorming, group work on archetypes and keywords. Initial sketches of visual identity. Individual and collective refinement phases.
Saturday, June 1	9:00 AM–8:00 PM Graphic design: drawing graphic elements, lettering, color selection.
Sunday, June 2	9:00 AM–3:00 PM Finalizing the graphic design: drawing graphic elements, lettering, and color selection. 3:00–4:00 PM Public presentation of the work

The people

Roberto Ciarambino

Tutor

La Scuola Open Source

He holds a degree in Industrial Design (Vanvitelli University of Naples) and a specialization in Visual and Multimedia Communications (IUAV Venice). He is a co-founder of 17studio, where he works as Art Director and Graphic Designer, and of ORME Sharing & Research, where he also serves as Creative Director. Since 2016, he has been Head of Communications at ShowDesk, and since February 2020, he has been a partner at La Scuola Open Source. Since 2003, he has been touring the Italian peninsula to the beat of boom bap with Ganjafarm Cru.

Silvia Zotti

Tutor

La Scuola Open Source

With a degree in History from the University of Naples Federico II and in Art History from the University of Bologna, she specializes in editorial content, iconography, and copywriting. In 2015, she decided to move from Milan to Bari and join the fledgling La Scuola Open Source project, where she focused on the cooperative’s communications and oversaw the storytelling for the XYZ workshops. She loves to craft content, whatever form it may take.

Alberto Guerra

Tutor

La Scuola Open Source

He earned a bachelor’s degree in Design from UNIRSM Design (San Marino) and subsequently obtained a Master of Arts in Interaction Design from SUPSI (Mendrisio, Switzerland). He is a co-founder of typebreak, a company dedicated to typeface design, where he gained experience in typographic design and had the opportunity to serve as a lecturer and workshop instructor at several universities, including UNIRSM Design (San Marino), SAAD UNICAM (Camerino), and IUAV (Venice), as well as at other studios specializing in type design and visual communication. Through his numerous professional experiences and collaborations, he has expanded his work as a designer into various fields, focusing on editorial design, branding, web design, UX/UI, and interaction design. He is a member of La Scuola Open Source, is currently based in Bari, and works as a designer at FF3300.